It's not easy being small. Norman had always protested it was a heartbreaking birth defect, but he was secretly a Rice Krispy Guy. However, he'd failed his aptitude test at the end of High School, and been unable to follow in the family business. Shunned by his demanding father and his brothers - especially Snap - he had entered a career in marketing. He led a rather successful career, but unfortunately his bosses had been embezzling his pension fund over the years. Almost broke, Norman spent his last few years populating snow globes, pretending to be an Eskimo, and fighting off blizzards.