I have recently entered the illegal drugs market. I imagine you, gentle reader, recoiling in terror at such an ethical decline, so I ask you: why, with your superior moral sensibilities, were you not outraged by my frequent references to bears murdering people?
Anyway, back to the subject at hand. Appearing at sporting events, I offer colourful placebos to gullible athletes, claiming they're new, performance-enhancing drugs. After their inevitable win, I tell them there were no drugs, and all I gave them was confidence!
Most people demand a refund, and since they threaten me with legal action otherwise, I usually comply. Given the lack of money to be made, I have to conclude that it drugs truly are for losers.